The Goal

The goal was to share knowledge, create a community, generate leads and traction.

The reception was super positive, the videos get hundreds of thousands of views, YAHOO! and others wrote about them.


About the hosts

Matt Brasier

Global Head of Creative Training, StyleShoots

After 5 years assisting photographers in large studios in London, Matt moved into the commercial fashion photography world. Shooting, retouching and managing teams of photographers, stylists and assistants, Matt specialises in producing images across a wide range of commercial needs - model to mannequin, kidswear to jewellery.


Pernilla Loftberg

Fashion and Still Life Stylist, Freelancer

Pernilla Lofberg is a freelance fashion stylist who has several years of experience working across editorial and commercial fashion photography for many of the world's biggest brands and retailers. She is also the host of our newest season of fashion product photography and styling tutorials.


Behind the scenes

© Matt Brasier for StyleShoots

© Matt Brasier for StyleShoots

© Matt Brasier for StyleShoots

© Matt Brasier for StyleShoots


The goal was to create a community of fashionistas



Host: Pernilla Löfberg
Advisor: Matt Brasier
Videographer: Alex Buhl
Script Editor: Stephen Warr
Art Direction, Project Management & Animation: Emmanouil Ioannidis
Photo equipment: StyleShoots


Next Project

Branding, web design & content creation for StyleShoots