

Learn about me in a 10-sec audio
Highlights
Services
Software
1M+ users
Leading design projects for millions of users
Knack for teaching
Elevating the collective expertise by facilitating workshops and training teams
Product Design
Videography
Toyota X AKQA
Rethinking the automotive configuration experience
Over the course of a year, acting as both a hands-on designer and team lead, I steered the project, ensuring alignment with Toyota's brand ethos while emphasizing a user-first approach. The collaborative efforts resulted in a finely-tuned online configurator, setting a new benchmark for intuitive experiences within the automotive industry.

Adidas
Empowering shop floor personnel globally
I was in charge of UX/UI for a series of manuals to be used by Adidas personnel globaly and ensure Adidas stores look consistent with each other. Adidas was so happy with the results that management even twitted about it!
Zurich Insurance
Unlocking Insights: Zurich Insurance Dashboard Walkthrough
Discover Zurich Insurance's innovative dashboard, transforming complex data into actionable insights and fostering seamless collaboration for informed decision-making. As the lead product designer, I revolutionized data management by creating a dynamic platform that allows users to easily explore and extract valuable insights. With features like dynamic data slicing, real-time notifications, and integrated communication, this dashboard empowers users to make smarter decisions, streamlining their experience and enhancing collaboration within Zurich Insurance and their partners.
Experience
Education
Volunteering

2017 - Now
Art Direction, Product Design, Freelance
I help organisations using product and service design, design thinking and workshops on product discovery and problem solving. I have worked for or with Adidas, ESN, IKEA, Unilever, KPN, AKQA, Toyota, Lexus, CPW and more.

2022 - 2025
Sr Product Designer, Freelance
Working embedded in AKQA's team for international projects and clients like Danone, Toyota and Lexus.

2025 - Now
Host at
Learning and sharing about the design industry. Interviewing design leaders, creative talent experts and agencies. Launching Q1 26.

2018 - 2022
Head of Design at
Responsible for all design related activities including hiring and mentoring team members and managing teams and projects.

2013 - 2017
Designer & Art Director at
Designed for marketing, website and product. Coordinated and hired freelancers to assist with various productions of video campaigns and websites.

Dutch Chamber of commerce number: 69053499 | VAT number (btw-id): NL002462241B39