
Learn about me in a 10-sec audio
Emmanouil F Ioannidis, MA
Testimonials

Javier Ríos Haro
PO at
I had the pleasure of working with Emmanoul for several months, and I can’t recommend him enough. His design work was always thoughtful, creative, and spot-on...

Tau Siroko
Product Design Director at
Working with Emmanouil has been an absolute pleasure for myself and the team. He joined us on some of our most important projects...

Merle Vick
Strategic Partner Consultant at
Working together with Emmanouil on a few marketing projects at StyleShoots was a bliss. Clear communication, sharp on deadlines and great results...

+13
Highlights
Services
Software
1M+ users
Leading design projects for millions of users
Facilitating Workshops and Training Teams Learn More
Elevating our collective expertise
3 principles Learn More
Start with why • Human-first design • Devil is in the details
Design
Videography
Illustration
Toyota
Rethinking the automotive configuration experience
Over the course of a year, acting as both a hands-on designer and team lead, I steered the project, ensuring alignment with Toyota's brand ethos while emphasizing a user-first approach. The collaborative efforts resulted in a finely-tuned online configurator, setting a new benchmark for intuitive experiences within the automotive industry.
Adidas
Empowering shop floor personnel globally

I was in charge of UX/UI for a series of manuals to be used by Adidas personnel globaly and ensure Adidas stores look consistent with each other. Adidas was so happy with the results that management even twitted about it!
Zurich
Unlocking Insights: Zurich Insurance Dashboard Walkthrough
Discover Zurich Insurance's innovative dashboard, transforming complex data into actionable insights and fostering seamless collaboration for informed decision-making. As the lead product designer, I revolutionized data management by creating a dynamic platform that allows users to easily explore and extract valuable insights. With features like dynamic data slicing, real-time notifications, and integrated communication, this dashboard empowers users to make smarter decisions, streamlining their experience and enhancing collaboration within Zurich Insurance and their partners.
Epiphany RBC
Unveiling the future of market research: Conversation Design
Epiphany is one of the biggest strategic consultancies in the world and market research is at the core of what they do. I created a plan, onboarded a team of experts and run the show end-to-end to discover that the future of market research lies within inteligent moderation. A host so inteligent that connects, learns and even chalenges consumers to understand the why behind their desicions.
Epiphany RBC
White-label messaging platform for market research

Designed a mobile first web app end-to-end. It is used by Epiphany to have conversations with hundreds-of-thousands of consumers wordlwide. Clients of Epiphany reach out with strategic questions and Epiphany has quality, intimate, digital, scalable conversations with consumers to inform their strategic advice.
Victoria ID
Human-first screening

When opening a bank account or signing up for a car sharing service, users have to go throught a tedious screening process. I designed a human-first, white label experience that empowers users to achieve what they want instead of getting in the way.
Epiphany RBC
Survey writing on steroids

I led the end-to-end product design for Epiphany's survey composing app, overseeing research, information architecture, wireframing, and final design. Managed a team of designers, worked closely with the product owner, internal and external stakeholders, management, and the dev team. The outcome was a successful product with a expanding user base.
Case Study Coming Soon
ESN
Crafting a learning experience

I deliver workshops on product discovery, teaching product design and facilitation of end-to-end processes. ESN invited me for two days of extreme hard work and fun to teach best practices on user experience and user interface design.
Experience
Education
Volunteering

2017 - Now
Art Direction, Product Design, Freelance
I help organisations using product and service design, design thinking and workshops on product discovery and problem solving. I have worked for or with Adidas, ESN, IKEA, Unilever, KPN, AKQA, Toyota, Lexus, CPW and more.

2022 - 2025
Sr Product Designer, Freelance
Working embedded in AKQA's team for international projects and clients like Danone, Toyota and Lexus.

2025 - Now
Host at
Learning and sharing about the design industry. Interviewing design leaders, creative talent experts and agencies. Launching Q1 26.

2018 - 2022
Head of Design at
Responsible for all design related activities including hiring and mentoring team members and managing teams and projects.

2013 - 2017
Designer & Art Director at
Designed for marketing, website and product. Coordinated and hired freelancers to assist with various productions of video campaigns and websites.

Dutch Chamber of commerce number: 69053499 | VAT number (btw-id): NL002462241B39